The three main real problems that concern the citizens of Lloret are: employment, health y teaching.
Lloret de Mar It has a population of 37.350 inhabitants. Its active population is 18.447 citizens, with an unemployment rate of 13,33% (2.459 unemployed). 84,72% of the companies are from the service sector. Its 100 hotels, plus 21 hostels, have a capacity of 29.636 beds. Occupancy in 2018 was 128.100 places (36% of the potential); and 77.400 of them were occupied from June to September (60,4%), which means that it is necessary to deseasonalize and give more life and work to the city.
In the seasonally adjusted section, the TOURISM. From the Party We are going to promote prospecting and attracting tourists-clients-consumers and we will ensure that the flow of tourists is not only in high season but also throughout the year.
We are going to attract tourists-clients-consumers with greater spending capacity, which also means capturing them in other emerging international markets different from the current ones, whose visitors have been shown to invest more in the destination, both in shopping and in accommodation. .
The promotional offer must be diversified and made more attractive, so it must contain other natural resources of the municipality and not just beach-sun. It is about converting the flow of "walkers" into buying customers, which will benefit the entire business fabric of Lloret de Mar, especially to local businesses that will see their income statement cleaned up and will stop lowering the blinds due to the closure of businesses and activity.
By seasonally adjusting tourism we will be able to increase the occupancy of hotel beds. Attracting tourists-clients-consumers from emerging markets: U.S., Canada, Russia, India and China, with greater spending capacity, and throughout the year, we will be able to position Lloret de Mar as an icon of international tourism. More jobs will be created and therefore the unemployment rate will fall; and the local businesses will once again give life and movement to the streets, which every self-respecting municipality should have.
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