by Josep Maria Reichardt 
How to sell your property faster: the home staging strategy
In the real estate world, selling a property quickly can be challenging. Competition is fierce and the first impression potential buyers receive is essential. However, according to the Logroño real estate Green Light Home, home staging specialist, there is a strategy that can help you stand out and sell your property more effectively.
Home staging is not just a decoration job, it is an effective marketing strategy that can significantly increase the attractiveness of your property and speed up its sale or rental. The Luz Verde Home team, with its experience and knowledge in home staging, can be the perfect ally to help you sell or rent your property quickly and effectively. If you want to sell your property faster, consider the possibility of implementing the home staging technique at the hands of the Logroño real estate agency Luz Verde Home. This process, although it may require time and effort, can generate a significant return that will pay off by attracting more potential buyers, reducing the time to sell, and maximizing the sale price of your property.
What is home staging?
Home staging, “real estate styling” or “home staging”, is a marketing technique that consists of preparing and presenting your property in the best possible way so that potential buyers can imagine how they could be living in this property. and grab their attention. With both an aesthetic and functional approach, the goal is to enhance the strengths of your property and minimize its weaknesses, creating an attractive and welcoming environment.
Home staging, as indicated by Luz Verde Home, can be a powerful ally to speed up the process of selling a property. According to various investigations, properties that have undergone a home staging intervention tend to sell faster and sometimes even above the market price. Home staging is backed by 50 years of history. It revalues real estate, provides great benefits and facilitates its sale or rental quickly. This real estate marketing technique includes decoration, professional photography and all kinds of small details.
Here are some keys to this strategy that can help you sell your property faster:
- depersonalization: The objective is for potential buyers to visualize themselves living in the property. To do this, it is advisable to remove personal belongings, such as photographs or memories of the previous owners or tenants, and opt for a neutral and minimalist decoration.
- Clear and Organize: A messy or crowded property can give a feeling of lack of space. Keep rooms clean and tidy. The goal is for each room to clearly show its function and its potential. That the seller who shows the property to potential buyers does not have to explain that this is an auxiliary room or to iron clothes, for example.
- Repairs: Small repairs like painting walls, fixing leaky faucets or squeaky doors can make a big difference. A house in good condition gives the feeling of being well cared for and reduces the chances that the buyer will want to negotiate the price down. The corollary of this point is that some buyers are willing to pay a significant differential to acquire a new property. If we are selling a second-hand apartment, it cannot give the impression that it needs reform.
- Lighting design: Good lighting can transform a space. Make sure all rooms are well lit, using natural light as much as possible. In dark rooms, consider adding additional lamps.
- Styling and Decoration: Details such as curtains, cushions or plants can give warmth and style to a space. Remember, the goal is to create an inviting and welcoming environment.
- Body exterior:: Do not neglect the presentation of the exterior of your property. A well-kept garden, a clean pool or a welcoming entrance can be the key to making a good first impression.
- Apple pie: Diffusers are sold in stores that impregnate the environment with a subtle aroma of apple pie. Is there anything more powerful than subconscious shoppers already feeling that they can make delicious apple pie in their own home? This is part of the so-called neural marketing or olfactory marketing.
