by Josep Maria Reichardt 
When a company plans an investment, it must assess the importance of economic study of your project, the financial economic study of a project is not a guarantee of earning money, but it does guarantee that the project will be able to meet its payment obligations on time.
Sometimes companies, especially small or medium-sized companies and Family Businesses, have great knowledge of the product they are manufacturing or the services they are offering. They even know enough about the marketing that they must apply for the sale of their products or services, however they do not have enough training or resources to make an adequate financial economic study of the project. For this, it is advisable to go to specialists such as edventure, which is a financial and strategic consultancy.
The financial economic analysis is a diagnostic tool that analyzes, for each project, the possibility of generating benefits for the company that undertakes it and the ability to meet payment commitments on time. It also allows a glimpse of the future viability of the company and advises on changes in management that allow optimizing the available resources.
The economic analysis of the company has the following phases or analysis tools:
- Static equity analysis: compares the different masses of the company's balance sheet structure, especially to determine if there is a long-term balance between the assets and their form of financing. It is an essential tool to know the degree of indebtedness of the company and its ability to meet payments in the future.
- Dynamic patrimonial analysis: they consist of seeing the evolution of the patrimonial masses of the balance to analyze if the resources contributed or generated are being channeled in the creation of fixed or circulating capital.
- Economic analysis, or analysis of the income statement, consists of seeing the evolution of income and expenses in their different categories, especially distinguishing between direct expenses, or those linked to production, and structural or fixed expenses that are independent of the volume of provision of services or production of goods.
- ROED, which stands for return on equity development or Return on Capital Development, which is a measure of financial performance that is calculated by dividing net income by shareholder capital. Because shareholder equity equals a company's assets minus its debt, ROED is considered the return on net assets. ROED is considered an indicator of a company's profitability and how efficient it is at generating profit. The higher the ROED, the more efficient a business will be at managing to generate revenue and growth from its equity financing.
Conclusions: to carry out an economic analysis of a company it is necessary to take into account various factors and use specific tools and techniques that should be commissioned from specialists. In some small and medium-sized companies these specialists must be external. The analysis tools cover:
- Finance: The company's financial statements, such as the balance sheet, income statement, and cash flow, should be reviewed to understand its current financial position and its performance over time.
- Market and competition: it is important to know the market in which the company operates and its competitors, to understand the environment in which it is located and how it performs against them.
- Analysis of ratios: there are various financial ratios that allow evaluating the situation of the company in areas such as liquidity, solvency, profitability and efficiency.
- Trend analysis: Trends in the financial statements and in the market in general must be identified, in order to understand how the company is evolving and what challenges and opportunities it may face in the future.
- Analysis of strengths, weaknesses, opportunities and threats (SWOT): this tool allows you to analyze the current situation of the company and its future prospects from a strategic perspective.
It is important to emphasize that the economic analysis of a company is not a simple task and that it requires specialized knowledge and a careful evaluation of all relevant factors.
