SERHS Tourism strong bet on russian tourism en Lloret de Mar, with whom he maintains a relationship and a long experience for more than ten years. From the end of April and throughout the month of May, Serhs, through leading Russian tour operators, will have brought a figure close to eight hundred travel agents in Catalonia from twenty-three different regions of Russia who have also passed through Lloret de Mar where a destination presentation has been made.
The programme, which has been specifically designed for these agents, includes visits to the main tourist attractions in each area as well as proposals to learn about the local gastronomy, the tourism and hotel reception infrastructure of Lloret de Mar, and the typical shows of each area. An average stay of 9,5 nights has been established and the groups will be made up of an average of 25 travel agents on each familiarization trip.
Lloret Tourism he has participated by making destination presentations to each of the groups; a promotional action that, in the words of Jordi Orobitg, Councilor for Tourism, "makes it possible to publicize the wide range of possibilities for Lloret de Mar as an urban beach destination, a city located in the privileged area of the Costa Brava, with internationally valued beaches, coves and natural landscape, a strategic location towards other places of interest such as Barcelona, Girona or Figueres, and with a wide variety of accommodation , restoration and commerce, aspects highly valued by visitors to this market”.
SERHS Tourism, regarding the market Russian, has experienced an increase in sales of around 47% compared to 2012. This gives a market share of Russian tourist in Catalonia of 40% and in Spain of 20%, strengthening its performance both in the typical holiday destinations of the market Russian as in urban destinations. Spain is placed among the three main tourist destinations for the russian tourism, together with Turkey and Egypt, and becomes the first destination among the countries that require a visa.
During 2012, Spain received more than 1,2 million Russian tourists, 39% more than in 2011, and between now and 2015 it hopes to be able to bring in up to 2 million. At the moment, the available demand indicators point to growth of 30% in the number of Russian tourists who will visit Spain during 2013. Good news for the en Lloret de Mar.
