by Josep Maria Reichardt 
How does AI help in the real estate sector?
Artificial intelligence (AI) has revolutionized multiple industries, and the real estate sector is no exception. The real estate, faced with the challenges of a constantly changing market and the need to adapt to the expectations of increasingly informed customers, find in AI a powerful tool to optimize their operations and offer more personalized services.
The incorporation of artificial intelligence or AI in the real estate sector not only optimizes the internal operations of agencies, but also improves the customer experience. In a sector where trust and personalization are the key, AI is presented as a strategic ally for real estate companies seeking to stay at the forefront and satisfy the demands of an increasingly demanding public.
There are different motivations for a client to want to purchase a property:
- for your habitual residence,
- for your second residence or
- as investment
- whether for seasonal rental, seasonal or tourist rental, or
- for a long term rental,
- or to obtain a capital gain.
Whatever your motivation, some of the ways AI can benefit real estate are explored below:
- Predictive analysis and pricing: One of the most valuable applications of AI in real estate is predictive analytics. Using advanced algorithms, it is possible to analyze large sets of historical data to forecast market trends, such as property valuations in a specific area or demand behavior. With this information, real estate agencies determine the most accurate sale or rental prices, which increases the chances of closing an operation.
- Automation of administrative tasks: Real estate agencies handle a high volume of information, from contracts and records to correspondence with clients. AI, through automated management systems, takes care of repetitive tasks, such as sorting documents, scheduling appointments or sending reminders. This not only saves time, but also reduces human errors, allowing real estate agents to focus on more profitable strategic activities for the real estate company.
- Personalized property search and recommendation: AI analyzes user preferences and behaviors to offer property recommendations that match their interests and needs. For example, if a customer shows interest in garden properties in a specific area and within a certain price range, the system can suggest similar properties that may not have been initially considered.
- Chatbots and 24/7 customer support: AI-powered chatbots answer frequently asked questions, schedule visits, or even pre-qualify potential clients, all in real time and without labor costs. This tool not only improves the customer experience, but also optimizes lead management, filtering those that have a genuine interest and require immediate attention.
- Virtual reality and virtual tours: Although virtual reality (VR) is not an exclusive feature of AI, the combination of both technologies enhances the user experience. Virtual tours, powered by AI, adapt to the user's preferences and highlight those specific features of a property that interest them or adjust lighting and decoration in real time based on customer comments or reactions.
- Sentiment analysis on social networks: AI monitors and analyzes user conversations and opinions on social networks and other websites. This allows real estate agencies to obtain deeper knowledge about the perception of their brand, customer satisfaction and areas for improvement of their offer or service.
You must dare to make the leap to AI, there has not been a similar change since the popularization of the Internet at the end of the last century! If you want to know a little more about everything related to this technology, consult the artificial intelligence dictionary.
