The technique of Home Staging

  • by Josep Maria Reichardt
  • hace 2 años
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The technique of Home Staging

El Home staging is the process of preparing a property for sale or rent by highlighting its best features. It focuses on what the client will need to see and feel either in person or through high-quality images.

Don't confuse decoration with Home stagingHere we explain the difference. The Home staging it's about making a property appealing to the widest possible range of buyers, while decorating focuses on a person's personal taste. The mission of Home staging It consists of depersonalizing and keeping everything neutral so that buyers can imagine their own decoration and distribution of spaces.

Master Home Staging They are specialists in offering low-cost solutions that manage to reflect the potential of a property.

The services from home staging include:

  • Advice and consultancy: personalized studies, highlighting the strengths, weaknesses and opportunities for improvement. Adapting to the needs and budget of the clients.

  • Decoration and interior design: buyers are inspired by showing them a home that feels elegant and cozy with the solutions of Home staging.

  • Furniture Home staging: each project includes decoration objects, accessories, arrangements and all kinds of furniture to show each space with its best face.

  • Home staging virtual: is the design of interiors in three dimensions to increase the interest of buyers. Real estate virtual decoration service.

  • Photographic report and professional digital retouching for homes intended for tourist use and for all types of properties for sale.

  • Repairs: before marketing the property we make sure it is in perfect condition, we work with the best professionals.

  • Cleaning: it is one of the first steps before performing a home staging service on a property for sale or rent.

  • Distribution of spaces: order and relocate existing furniture and decoration so that each room reaches its maximum potential.

  • Depersonalization of spaces and keeping everything neutral so that buyers can imagine their own decoration and distribution of spaces.

Among the benefits of the technique of Home staging, is that it can be applied in offices, commercial premises, new homes, second-hand, furnished or empty.

If the interested visitor enters a clean, well-lit space with a pleasant atmosphere, it will be easy for them to imagine living in it.

A home that has gone through a home staging process before and after wins in the number of visits it receives and in the speed with which it can be sold or rented at the best possible price, since it leaves very few points on which to negotiate.

As a general rule, real estate staging increases the value of your home. A better perception of the property, both for rent and for the potential buyer.

  • Tips to keep in mind when applying the technique of Home staging:

    • The spaces must be ventilated and cool. It is recommended to renew the air for 10 minutes, before the clients arrive (especially in the rooms).

    • Lighting is important. The house must be well lit. Open the blinds, open curtains (if they are damaged, it is better to remove them). The intention is to eliminate dark corners and it is always better to show the house on days that are not rainy and cloudy.

    • Clear rooms. The spaces of the house must transmit lightness, so the less furniture the better or rather the fair ones. In addition we will have a feeling of spacious housing.

    • Neutral furniture. Remember that we are trying to attract a wide range of future buyers, so the furniture must have a neutral design (also colors) and preferably with straight lines.

    • Symmetrically placed furniture. Symmetrical arrangements usually work well and give a sense of order. In addition, it is always interesting to create a cozy and relaxing area where the future buyer can be seen sitting in a relaxed way.

    • Dining table style: The dining room is often a blind spot in the decoration of the house. A large dining table can look bare and unattractive. An oversized arrangement can seem too stark and formal, so try placing a series of smaller containers in the center of the table or setting the table without being too ostentatious.

    • Clear hallways. Let's remember that the aisles by themselves are quite narrow and can give the customer a "feeling of being overwhelmed". If they are long, use pictures with vertical elements or some elongated vertical figure to break the feeling of long distance.

    • Avoid personal belongings. No personal items should appear in the house. The intention is simple, that the client is able to design their own home.

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