real estate coach

  • by Dieter W. Heinichen
  • hace 2 años
  • News
  • 1

The term coach real-estate It appears more and more in some social networks for real estate and specialized blogs in the sector. It comes from the English term coach, which means to train or coach that if we expressed it according to classical terminology we would call him a mentor.

El coach collects a set of techniques and knowledge through which a person seeks the most efficient and effective way to meet their objectives. To achieve this, the coach o coach uses the resources, capabilities and skills of each individual or team member.

What is the coach real estate?

Coaching Real Estate It is a development and training of communication and leadership skills that promote the self-knowledge of each person who operates in the real estate sector and the contact and relationship of this person with their environment, the coaching real estate is oriented to the development of skills in a work environment of the real estate professional.

People who work in the real estate sector, as a result of a coaching process, develop a deep understanding of their best skills and abilities and the means available to them to achieve their goals.

Be coach real estate carries an additional professional qualification for real estate agents and brokers who manage to combine specialized knowledge of the real estate sector with the skills of a coach personal or systemic.

Anyone who works in advising the investor client in real estate, or simply if a client wants to sell or buy a home or who is dedicated to intermediation and brokerage in the real estate sector will face human or personal factors related to and that will affect the real estate business , in addition to real estate issues.

Thanks to the additional competence acquired thanks to the  real estate coaching You will be able to deal with both technical and personal problems that arise in the negotiation.

El coach real-estate is more than an agent Real Estate Property, is a partner in process of buying or selling a property, whether it is an investment in real estate or a private home. As a real estate consultant coach can offer its customers comprehensive global support and support that is not limited to clarifying purely technical issues or questions.

At coaching two people take part in real estate, one is the coach who guides the trainee (coachee) to improve your skills. Together they form a team that collaborates by sharing knowledge and designing an action plan to achieve previously agreed objectives.

It is usual in the coaching that there be personal interviews that allow the coach monitoring the project and comparing the objectives with the results. So that the coach can carry out their work effectively, it is necessary that they know the sector of their coacheeThat is why specialized professionals have emerged in different sectors. The coach real estate provides us with advice from a professional who supports and accompanies us through a journey in which we will learn from ourselves to emerge and enhance certain skills.

It is important to distinguish that a coach real estate does not teach sales techniques, real estate marketing, or how to sell more farms. A coaching real estate will allow you to know and bring out your skills, enhance those that you are not using and that can help you achieve the goals you have set for yourself.

The real estate coaching process follows these steps:

  • Observe
  • Awareness
  • Act
  • Measure the results

El coach real estate develops those facets of your personality that can make a difference in determining and achieving goals with respect to the competition or among your colleagues:

  • Initiative
  • Planning
  • Adaptability
  • Sociability
  • Honesty
  • Teamwork

Orientation to results

The knowledge gained through coaching not only allows the agent or real estate broker expand its range of services accordingly, but it is also useful in sales and negotiation conversations, as well as in all interpersonal relationships, even in the private sphere.

The digital world is changing the rules: a few years ago it was interesting to invest in a video store, now there is Netflix. The world is changing and so is the way of running a successful real estate agency. The real estate coach can increase clients in my real estate

We are in a new era where consumer behavior has evolved when it comes to selling and buying a house, as well as investments in real estate. If you are a Broker or Real estate agent With experience you know very well what I'm talking about. Cold door prospecting costs more and more. If you are not digitally visible, you have lost before you start.

They must see you as a real estate expert, but we must face several problems:

  • There is so much information on the internet about sales in the real estate, which can confuse customers.
  • The competition of thes digital real estate agencies who want to do away with the traditional model.
  • The connectivity of people who increasingly use social networks to search for information.

With the additional qualification “coach in real estate” (coach real estate), you clearly stand out from the "black sheep" in the conventional real estate or brokerage industry and show your competence in the interpersonal area. Your advisory skills and competencies create trust, convey credibility and can thus counteract the bad image of a traditional broker in the sector.

With the real estate advice, consciously relies on personal person-to-person contact as a complement to the ongoing digitization of the common real estate business. Unleash the power in you: It is very important that you get out of your comfort zone by adopting a growth mindset. It incorporates a vision of the future, training you and focusing on the goals you want to achieve tomorrow.

Think about whether you feel identified with any of these phrases:

  • Do you get the feeling that at the end of the day you haven't done anything or at least nothing important?
  • Do you see how the most important things that you had written down in your agenda are left undone because you have to put out fires, attend to claims and do administrative tasks that take a lot of time?
  • Are you afraid of losing opportunities because you don't know how to innovate in your real estate business?

Last but not least, the coaching it also serves for your personal development and expansion of consciousness.

What does he do coach real estate for your clients?

  • Finding a solution to the real estate problem
  • Accelerate and increase the success of the real estate business
  • Improve linked relationships
  • personal development
  • The use of coaching real estate in practice:
  • You cannot attract and sell without having visibility on the Internet
  • You cannot be on the Internet without generating digital trust.
  • You cannot be on the Internet without having a good digital reputation
  • growth mindset to get out of the comfort zone
  • Method to generate contacts and work with referrals
  • Marketing attractive real estate to generate content that will make you the benchmark in your area
  • When you understand that it is necessary to have a well-defined goal and objectives that help you on a day-to-day basis to focus on what is really productive, you will see that capturing and selling is easier.
  • Ttransform their businesses to sell more in this Digital Age.

Human issues related to the real estate business

  • Relationship problems (separation, divorce, partnerships…)
  • Family conflicts (inheritance, separation situations, etc.), emotional ties.
  • Personal issues such as life goals, identity, lack of clarity and decision-making ability.

Un coach Realtor guides his clients through the real estate issue to resolve the underlying personality issue and thus resolve the conflict or blockage. For this to be successful, the coach must have understood and integrated the relationships, needs, legality and above all have communication and conflict resolution skills and the corresponding knowledge of the coaching.

Samurai Marketing offers these services of coaching and digital marketing and its CEO Robert Adell is a trainer and coach real estate company with more than 20 years of experience in the sector. It currently advises more than 150 Spanish real estate companies.

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